New town centre to be called “Willow Brook”

Artist’s Impression of The New Town Centre

The judging panel tasked with selecting a name for Bradley Stoke’s new town centre development has chosen “Willow Brook” as the best suggestion submitted in a public competition jointly organised by Bradley Stoke Town Council and Tesco.

The competition was held after a remarkable U-turn by Tesco, which had previously insisted on using the name “The Brooks Centre“, despite having previously promised the Town Council that residents of the town would be given a chance to choose the name in a public competition.

The winner has asked to remain anonymous and has donated the winnings to the Mayor’s Charity, the local branch of the National Association for Colitis and Crohn’s Disease (NACC). Tesco has also matched the sum so that the charity will benefit by a total of £100.

The entry-level personal computer that was also offered as part of the prize package will likewise go to the NACC.

The naming competition was open to all UK residents, not just those living in Bradley Stoke. Dan Bramwell, Tesco Public Affairs Consultant, has however assured The Journal that the mystery winner is a local resident.

Construction of the new town centre is now well under way and Tesco recently began advertising management positions available at the new Tesco Extra store that is scheduled to open in “late autumn [2008]”.

More information about Bradley Stoke’s new town centre development can be found elsewhere in The Journal:

Photos of the new town centre construction work can be seen in our PicasaWeb Gallery.

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