The Tesco Extra store at Bradley Stoke’s Willow Brook Centre has announced that it is to introduce a £1 shopping trolley release mechanism to improve trolley availability, free up parking spaces and improve the local environment.
In a direct response to customer feedback, the £1 deposit – to be introduced from Wednesday 16th May – will improve the availability of trolleys at the mall entrances and deter the removal of trolleys from the Willow Brook site in Bradley Stoke.
Abandoned supermarket trolleys are a problem in many parts of the country, and Willow Brook and Tesco wish to discourage the removal of trolleys from the site.
As well as increasing the number of trolleys at the entrances, the new initiative will mean more available car parking spaces as lone trolleys will not be left blocking parking spaces. Walkways and pavements will also be clearer.
Shoppers will, of course, get their £1 coin back when they return the trolley to the trolley bays dotted around the car park and at the mall entrances.
In addition to working with a £1 coin, the trolley release mechanism can be operated with a charity coin available for a donation to charity from Tesco. Profits from the charity tokens will go to Tesco’s nominated charity, which this year is Cancer Research.
Pete Ballam, Store Manager at Tesco Extra, said:
“Occasionally local residents have been annoyed to find abandoned trolleys in the streets near to Willow Brook, they have asked us to introduce such a system and we have. We aim to keep the trolleys on site for our customer’s convenience.”
Customer Service Manager Rob Radford added:
“I am sure our shoppers will understand why we have introduced the scheme and will quickly get used to having a pound coin in their pocket or purse when they come shopping at Willow Brook..”
Source: Press release from the Willow Brook Centre
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