Bradley Stoke Mayor Brian Hopkinson has failed in his bid to prevent planning permission being granted for the installation of advertising signs on some of the town’s roundabouts.
Under its Income Maximisation project, South Gloucestershire Council (SGC) decided in December 2012 that it would seek to generate income of around £180k p.a. from selling advertising space on council owned assets and land such as roundabouts.
A planning application to install “four non-illuminated post-mounted [advertising] signs” on the Savages Wood Roundabout on Bradley Stoke Way (near the leisure centre), received a frosty reception from town councillors at their October 2013 Planning Committee meeting, where they unanimously agreed to object to the application on the grounds that the proposed signs would be distracting for drivers and contribute to an over-proliferation of signs in the area.
The application was subsequently “called-in” by Cllr Hopkinson, leading to it being considered by SGC’s Development Control (West) Committee on 21st November 2013. At that meeting, another Bradley Stoke councillor, Keith Cranney, attempted to defer a decision on the matter by insisting that the council “undertake an up to date road safety impact assessment and audit of the Savages Wood Road roundabout”, but his proposal found no supporters other than Cllr Hopkinson. Members of the committee then proceeded to grant permission for the advertising signs by a vote of nine to two.
The town council raised no objection to a later planning application for advertising signs on the Patchway Brook Roundabout (near Aldi). An objection from a member of the public who claimed that the signs would violate guidance given in the Department for Transport’s Design Manual for Roads and Bridges was dismissed by planning officers, who claimed the guidance applied only to trunk roads.
Advertising signs were subsequently installed on the Patchway Brook Roundabout between Christmas and New Year (although they have recently been removed, for some unknown reason) and on the Savages Wood Roundabout within the last few days.
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Photo: Newly-installed advertising sign on the Savages Wood Road Roundabout, near Bradley Stoke Leisure Centre.
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