Advertise With Us
Online and in print, we are Bradley Stoke’s number one independent news source.
The Bradley Stoke Journal Magazine
Launched in May 2013, the Bradley Stoke Journal news magazine is delivered FREE to all 9,000 homes in Bradley Stoke EVERY MONTH.
What people are saying about the magazine
“I am really impressed, it’s a fantastic read. Really positive, informative and genius issues of local interest.”
Scott Lahive, Manager, Willow Brook Centre, Bradley Stoke
“Brilliant publication. Advert has paid for itself!”
Phil Ashton, Phil Ashton Plumbing and Property Maintenance (advertiser)
Find out more: News Magazine
The Bradley Stoke Journal Website
Welcome to Bradley Stoke’s no.1 advertising medium!
Looking to advertise your business to the 25,000 population of Bradley Stoke? The Bradley Stoke Journal is the only online newspaper that exclusively serves this town.
We know Bradley Stoke inside out – its people, its politicians, its sports clubs, its youth groups, its businesses. What we don’t know about Bradley Stoke isn’t worth knowing!
This website has run over 1,000 news stories and published more than 600 pages of community information since it was launched in early 2008.
More than four years on, the site now regularly attracts more than 40,000 pageviews a month, from more than 13,000 unique visitors (verified by Google Analytics).
With prices starting from just £5 per month and no option costing more than £60 a month, what are you waiting for? Give us a call NOW on 01454 300 400 or drop us an email.
LAUNCHING MAY 2013: The Bradley Stoke Journal news magazine, delivered FREE to 9,000 homes in Bradley Stoke EVERY MONTH. Advertise in print from just £20/month. Read more …
Are you currently advertising in traditional print newspapers and advertising handbooks? Then you need to have a rethink, because those media are declining fast!
Today’s consumer is seeking news and information at the press of a button and is no longer prepared to seek out that dusty town directory or advertising booklet from the back of the drawer (assuming it wasn’t thrown away as junk mail).
Your customers are now online, many of them every hour of the day. Thousands are joining them every month. You need to be there too!
The Bradley Stoke Journal offers a comprehensive and flexible range of advertising opportunities that include:
- Banner adverts
- Sponsored articles
- Sponsored pages
- Competition management
- Reader offers
- Business showcase pages
- Google Adwords
- News feed integration
- Free directory listing
Unlike some other local advertisers, we don’t insist on a long-term commitment. With us, you can “pay as you go”.
Looking to advertise within the wider North Bristol area? For a small supplement, we can also run your advertising on our other websites in Filton, Patchway and Stoke Gifford. Please ask for details.
Looking for a local leaflet delivery service? Our partner BS Distribution Services can deliver your A5 leaflet to 9,000 homes in Bradley Stoke for just £200!
Banner Adverts
Examples of banner placements:
NEW! Slots A, B & C – Extra Sidebar
A 180 x 270 pixel (maximum) banner that appears:
- in the ‘extra sidebar’ on the right-hand side of every page
Impressions per month: approx 40,000
Further slots D, E & F (beneath A, B & C) available on request.
Slot 0 – Top of homepage
A 468 x 60 or 468 x 90 pixel banner that appears:
- At the top of the home page
Impressions per month: approx 10,000
Slot 1 – Homepage
A 468 x 300 pixel (maximum) banner that appears:
- after the first story on the homepage
Impressions per month: approx 10,000
Slot 2 – Sidebar
A 180 x 180 pixel (maximum) banner that appears:
- In the sidebar of every page, below the subscription icons
Sold in one-fifth shares (each share having a random 1 in 5 chance of appearing on any given page view)
Impressions per month: approx 8,000 per one-fifth share
Slot 3 – Sidebar
A 180 x 270 pixel (maximum) banner that appears:
- in the sidebar of every page, below the Recent Comments section)
Impressions per month: approx 40,000
Slot 4 – Foot of internal pages
A 728 x 250 pixel (maximum) banner that appears:
- at the bottom of every internal page (but NOT the homepage)
Impressions per month: approx 30,000
Slot 5 – Foot of homepage
A 728 x 250 pixel (maximum) banner that appears:
- at the bottom of the homepage (does not appear on internal pages)
Impressions per month: approx 10,000
Slot 6 – Homepage
A 468 x 300 pixel (maximum) banner that appears:
- after the second or third story on the homepage
Impressions per month: approx 10,000
Slot 7 – Appended to content of internal pages
A 468 x 300 pixel or 300 x 250 banner that appears:
- at the bottom of every internal page (but NOT the homepage), directly after the page content
Impressions per month: approx 30,000
Slot 8 – Internal pages
A 468 x 60 or 468 x 90 pixel banner that appears:e
- At the top of every internal page
Impressions per month: approx 30,000
Which slot is best for your business?
If you are advertising a time-limited event or offer, we would suggest taking a slot with a 100% impression rate for one month. Slot 0 has maximum prominence, being above the first news article on the home page; it can be combined with slot 8 to give coverage across all pages. Slots 1, 3 and the A/B/C & D/E/F groups give the greatest number of impressions.
If you are looking to increase brand awareness or have a long-term marketing aim, slot 2 (with a 20% impression rate per share) can be taken for a longer period of six months.
Sponsored Articles
We can publish a sponsored news article (advertorial) about your business, which will appear in our standard news flow, i.e. syndicated in our RSS, Facebook and Twitter feeds. The article must be about some newsworthy event (e.g. opening of a new branch, publicising a special event or discount, availability of new services etc.). It will be clearly designated as an “advertising feature”, in accordance with industry best practice.
Examples of recent sponsored articles that we have run:
- Information day for Bradley Stoke retirement development
- New bike repair service will come to you
- Tone up and burn body fat at the Little Stoke ‘bootcamp’
- Maths and English study centre to open new Saturday class
Guidelines for writing a sponsored article:
- Your article should be written in the third person and answer the questions: Who, What, Where, When, Why?
- It should be at least 200 words in length; there is no upper limit.
- We require all our articles to have at least one photo or logo (please supply images as separate files). You are welcome to use more. We can use “lighbox” technology to pop-up full size images (up to A5 size) from a reduced size version.
- When the article appears on the home page or on an archive page, it will have a “read more link” after the first 200 words (approx), so you should include the most important aspects of your article within those 200 words.
A sponsored article will continue to work for you indefinitely, long after it has been published, through its presence in search engine results.
Sponsored Pages
You can sponsor one of the directory or information pages on our website. Many of these pages are top-ranked on Google for searches of the form “<some service> Bradley Stoke”. If your business is a good match for the information on the page, you can tap into the potential of pre-qualified high-relevance visitors. Sponsorship of a page entitles you to a large banner towards the top of the page and top position in any directory listing on the page.
Examples of sponsored pages in our Town Guide:
- Driving Schools (sponsored by Sparkies Driving School)
- Home Improvements (sponsored by Topfit Kitchens and Bathrooms)
- Mortgages & Financial Advice (Sponsored by The Mortgage Market)
Competition Management
Have you thought of promoting your business through a consumer competition or prize draw? We can manage the whole process for you, from the design of a dedicated competition entry page to promotion of your competition through sponsored articles, banner adverts and social media marketing.
Example of a recent consumer competition managed by The Journal:
Reader Offers
If you are able to offer our readers an exclusive deal on your company’s products or services, we will give you a discount on our standard advertising rates (subject to negotiation).
Business Showcase Pages
We can provide you with a dedicated page in the Business Showcase section of our website, where your can describe the services provided by your business. This option is geared towards companies that don’t have their own website but can also be used by those that do, in order to provide a message that is customised for the target area of Bradley Stoke.
Examples of business showcase pages:
Google Adwords
We run Google Adsense banners throughout our website, so if your business uses the Google Adwords pay-per-click programme, you can target your adverts to our website. We have defined specific custom channels for the following slots:
- Top of homepage (486 x 60 pixels)
- Footer on homepage (728 x 90 pixels)
- Jobs page (486 x 60 pixels)
We would be happy to define custom channels for any other pages you might wish to target.
Newsfeed Integration
We can integrate messages from your newsfeeds (RSS, Facebook, Twitter) into our pages. If you are already generating a news feed using one of these methods, this is a great way of getting wider exposure for your business with zero extra effort.
Here’s an example of a Facebook ‘like box’ containing messages from a local business’s Facebook page:
Note: The above ‘like box’ will not display correctly if you are logged into Facebook as a page admin.
We can insert your Facebook or Twitter messages anywhere on our website – mock-ups provided on request.
With prices starting from just £5 per month and no option costing more than £60 a month, what are you waiting for? Give us a call NOW on 01454 300 400 or drop us an email.
Social Media – Sponsored Sharing
We offer a ‘sponsored sharing’ service, whereby we agree to ‘share’ selected messages that you put out on your business’s own Facebook page or Twitter feed on The Journal’s respective Facebook or Twitter stream. This is a great way to increase the reach of your important messages, with very little extra effort on your part. Please ask for more details and pricing.
Free Directory Listing
Local companies are entitled to a free basic listing in our Town Guide. An entry can include:
- Name of business
- One line (approx 60 characters) description of services offered
- Address (if applicable)
- Telephone number
- Website address (if applicable)
Free entries are provided at the Editor’s discretion and we may ask you to reciprocate the favour, e.g. by including a link to the Bradley Stoke Journal on your website or Facebook page.
Send us your details now via our Contact Us page!
Technical Information
Banner sizes
Please take note of the pixel dimensions specified for each slot. A large graphic that you have used in another publications may become unreadable when shrunk down to fit in one of the smaller slots. If you need help, please call us for a chat.
It is possible to accommodate larger graphics (up to A5) by linking to a dedicated page from a smaller “teaser” banner. Click the banner on the right to see an example. The destination may also be a PDF file.
Artwork
If you wish to design your own artwork, even if it’s just a mock-up, we can supply templates of the standard banner sizes on request.
If you are unable to provide your own artwork for advertising banners, we can provide a professional design service (ask for details). Prices start from £20.
Website Statistics
Please don’t be afraid to ask for more details of our website statistics, verified by Google Analytics. We’re proud of them and are happy to share data with genuinely interested advertisers.
Example Banners from Current and Recent Advertisers
Banner size 468 x 60 pixels
Colston’s School
Harvester Bradley Stoke
Argos Bradley Stoke
Banner size 468 x 90 pixels
The Mortgage Market
Banner size 468 x 312
Kumon Bradley Stoke
Banner size 180 x 180 pixels
Kudos Group
Bristol Trading Post
Capacity is limited. Phone us NOW on 01454 300 400 to reserve your slot!
