Advertise With Us
Welcome to Bradley Stoke’s no.1 advertising medium!
Looking to advertise your business to the 25,000 population of Bradley Stoke? The Bradley Stoke Journal is the only online newspaper that exclusively serves this town.
We know Bradley Stoke inside out – its people, its politicians, its sports clubs, its youth groups, its businesses. What we don’t know about Bradley Stoke isn’t worth knowing!
This website has run over 1,000 news stories and published more than 600 pages of community information since it was launched in early 2008.
More than three years on, the site now regularly attracts more than 40,000 pageviews a month, from more than 10,000 unique visitors (verified by Google Analytics).
With prices starting from just £5 per month and no option costing more £40 a month, what are you waiting for? Give us a call NOW on 01454 300 400 or drop us an email.
Are you currently advertising in print newspapers and advertising handbooks? Then you need to have a rethink, because those media are declining fast!
Today’s consumer is seeking news and information at the press of a button and is no longer prepared to seek out that dusty town directory or advertising booklet from the back ofthe drawer (assuming it wasn’t thrown away as junk mail).
Your customers are now online, many of them every hour of the day. Thousands are joining them every month. You need to be there too!
The Bradley Stoke Journal offers a comprehensive and flexible range of advertising opportunities that include:
- Banner adverts
- Sponsored articles
- Sponsored pages
- Competition management
- Business showcase pages
- Google Adwords
- News feed integration
- Free directory listing
Looking to advertise within the wider North Bristol area? For a small supplement, we can also run your advertising on our other websites in Filton, Patchway and Stoke Gifford. Please ask for details.
Banner Adverts
Examples of banner placements:
Slot 0 – Top of homepage
A 468 x 60 or 468 x 90 pixel banner that appears:
- At the top of the home page
100% impression rate (appears on every page view)
Impressions per month: approx 10,000
Slot 1 – Homepage and internal pages
A 468 x 60 or 468 x 90 pixel banner that appears:
- After the first story on the home page
- At the top of every internal page
20% impression rate (1 in 5 chance of appearing on each page view)
Impressions per month: approx 8,000
Slot 2 – Sidebar
A 180 x 180 pixel (maximum) banner that appears:
- In the sidebar of every page, below the subscription icons
20% impression rate (1 in 5 chance of appearing on each page view)
Impressions per month: approx 8,000
Slot 3 – Sidebar
A 180 x 180 pixel (maximum) banner that appears:
- in the sidebar of every page, below the Recent Comments section)
100% impression rate (appears on every page view)
Impressions per month: approx 40,000
Slot 4 – Foot of internal pages
A 728 x 250 pixel (maximum) banner that appears:
- at the bottom of every internal page (but NOT the homepage)
100% impression rate (appears on every page view)
Impressions per month: approx 30,000
Slot 5 – Foot of homepage
A 728 x 250 pixel (maximum) banner that appears:
100% impression rate (appears on every page view)
Impressions per month: approx 10,000
Slot 6 – Homepage
A 468 x 300 pixel (maximum) banner that appears:
- after the second story on the homepage
100% impression rate (appears on every page view)
Impressions per month: approx 10,000
Slot 7 – Appended to content of internal pages
A 468 x 300 pixel or 300 x 250 banner that appears:
- at the bottom of every internal page (but NOT the homepage), directly after the page content
100% impression rate (appears on every page view)
Impressions per month: approx 30,000
Which slot is best for your business?
If you are advertising a time-limited event or offer, we would suggest taking a slot with a 100% impression rate for one month, i.e. slot 0, 3, 5 or 6. Slot 0 gives maximum prominence, being above the first news article. Slot 3, in the sidebar, gives the greatest number of impressions. Slots 5 and 6 can accommodate deeper banners.
If you are looking to increase brand awareness or have a long-term marketing aim, the slots with a 20% impression rate can be taken for a longer period of six months. The position of slot 1 varies, depending on whether the homepage or an internal page is being viewed. Slot 2 has a constant position in the sidebar.
Sponsored Articles
We can publish a sponsored news article (advertorial) about your business, which will appear in our standard news flow, i.e. syndicated in our RSS, Facebook and Twitter feeds. The article must be about some newsworthy event (e.g. opening of a new branch, publicising a special event or discount, availability of new services etc.). It will be clearly designated as an “advertising feature”, in accordance with industry best practice.
Examples of recent sponsored articles that we have run:
- Tone up and burn body fat at the Little Stoke ‘bootcamp’
- Maths and English study centre to open new Saturday class
Sponsored Pages
You can sponsor one of the directory or information pages on our website. Many of these pages are top-ranked on Google for searches of the form “<some service> Bradley Stoke”. If your business is a good match for the information on the page, you can tap into the potential of pre-qualified high-relevance visitors. Sponsorship of a page entitles you to a large banner towards the top of the page and top position in any directory listing on the page.
Examples of sponsored pages in our Town Guide:
- Driving Schools (sponsored by Sparkies Driving School)
- Home Improvements (sponsored by Topfit Kitchens and Bathrooms)
- Mortgages & Financial Advice (Sponsored by The Mortgage Market)
Competition Management
Have you thought of promoting your business through a consumer competition or prize draw? We can manage the whole process for you, from the design of a dedicated competition entry page to promotion of your competition through sponsored articles, banner adverts and social media marketing.
Example of a recent consumer competition managed by The Journal:
Business Showcase Pages
We can provide you with a dedicated page in the Business Showcase section of our website, where your can describe the services provided by your business. This option is geared towards companies that don’t have their own website but can also be used by those that do, in order to provide a message that is customised for the target area of Bradley Stoke.
Examples of business showcase pages:
Google Adwords
We run Google Adsense banners throughout our website, so if your business uses the Google Adwords pay-per-click programme, you can target your adverts to our website. We have defined specific custom channels for the following slots:
- Top of homepage (486 x 60 pixels)
- Footer on homepage (728 x 90 pixels)
- Jobs page (486 x 60 pixels)
We would be happy to define custom channels for any other pages you might wish to target.
Newsfeed Integration
We can integrate messages from your newsfeeds (RSS, Facebook, Twitter) into our pages. If you are already generating a news feed using one of these methods, this is a great way of getting wider exposure for your business with zero extra effort.
Here’s an example of a Facebook ‘like box’ containing messages from a local business’s Facebook page:
Note: The above ‘like box’ will not display correctly if you are logged into Facebook as a page admin.
We can insert your Facebook or Twitter messages anywhere on our website – mock-ups provided on request.
With prices starting from just £5 per month and no option costing more £40 a month, what are you waiting for? Give us a call NOW on 01454 300 400 or drop us an email.
Free Directory Listing
Local companies are entitled to a free basic listing in our Town Guide. An entry can include:
- Name of business
- One line description of services offered
- Address
- Telephone number
- Website address
Free entries are provided at the Editor’s discretion and we may ask you to reciprocate the favour, e.g. by including a link to the Bradley Stoke Journal on your website or Facebook page.
Send us your details now via our Contact Us page!
Technical Information
Banner sizes
Please take note of the pixel dimensions specified for each slot. A large graphic that you have used in another publications may become unreadable when shrunk down to fit in one of the smaller slots. If you need help, please call us for a chat.
It is possible to accommodate larger graphics (up to A5) by linking to a dedicated page from a smaller “teaser” banner. Click the banner on the right to see an example. The destination may also be a PDF file.
Artwork
If you wish to design your own artwork, even if it’s just a mock-up, we can supply templates of the standard banner sizes on request.
If you are unable to provide your own artwork for advertising banners, we can provide a professional design service (ask for details). Prices start from £20.
Website Statistics
Please don’t be afraid to ask for more details of our website statistics, verified by Google Analytics. We’re proud of them and are happy to share data with genuinely interested advertisers.
Example Banners from Current and Recent Advertisers
Banner size 468 x 60 pixels
Colston’s School
Harvester Bradley Stoke
Argos Bradley Stoke
Banner size 468 x 90 pixels
The Mortgage Market
Banner size 468 x 312
Kumon Bradley Stoke
Banner size 180 x 180 pixels
Kudos Group
Bristol Trading Post
Capacity is limited. Phone us NOW on 01454 300 400 to reserve your slot!