Members of Bradley Stoke Council’s Planning Committee have objected to plans put forward by a company working on behalf of South Gloucestershire Council (SGC) to install advertising signs on a local roundabout.
Under its Income Maximisation project, SGC decided in December 2012 that it would seek to generate income of around £180k p.a. from selling advertising space on council owned assets and land, with roundabouts, street lighting columns, boundary signs, bus shelters and street furniture being identified as potential sites.
A planning application to install advertising signs on the A38 Aztec West Roundabout (which already hosts some very small advertising boards) was granted permission last month, despite local district councillor Brian Hopkinson arguing that “signs other than direction signs to destinations can be a distraction”.
This has now been followed by a planning application to install “four non-illuminated post-mounted [advertising] signs” on the Savages Wood Roundabout on Bradley Stoke Way (near the leisure centre), which received a frosty reception from town councillors at their meeting on 23rd October.
In a unanimous decision, they objected on the grounds that :
- “Advertising signs on this roundabout will be too distracting to vehicle drivers using this busy roundabout which has seen a number of major accidents in the vicinity of the roundabout in the past.”
- “The installation of advertising signs on the roundabout will contribute towards an ever increasing plethora/over-proliferation of signs around the area.”
Bradley Stoke district councillors Brian Hopkinson and Sarah Pomfret have since referred the Savages Wood application to SGC’s Development Control (West) Committee, “for members to assess whether the proposed signage would lead to a proliferation of signs in the area to the detriment of highway safety”.
Members of SGC’s Sites Inspection Sub-Committee were scheduled to visit the roundabout today (8th November).
The Journal understands that the Bradley Stoke in Bloom group has plans to install floral displays and sculptures on a number of roundabouts in the town, possibly aided by sponsorship from local firms, but it is not clear whether this would be affected by SGC selling advertising space on the same sites.
Photo: Current advertising sign on the Aztec West Roundabout.
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