The former Phones 4u store at the Willow Brook Centre in Bradley Stoke is to re-open under the Vodafone banner before Christmas, the shopping centre has announced.
The unit has been closed since Monday 15th September, following news that the whole Phones 4u business had been put into administration.
The collapse of Phones 4u followed a decision by mobile network EE to stop selling phones through the network-independent retailer, following similar moves by Vodafone, O2 and 3.
The administrators issued a statement on 19th September confirming that 140 Phones 4u stores had been sold to Vodafone. This was followed by a further announcement, on 22nd September, that 58 stores had been sold to EE.
The locations of the acquired stores were not revealed in the two announcements, but a list of the 362 unsold stores issued on 23rd September did not include the Willow Brook store, leading to speculation that it might soon re-open under either the Vodafone or EE banner.
On 6th October, a BSJ reader reported that she had received a text from EE saying they were opening a new store within one mile of her home in the Baileys Court area of the town, leading to speculation that EE would be taking over the Willow Brook store. However, a source at the centre told The Journal they had yet to be contacted by PwC, the administrators of Phones 4u.
News that Vodafone will be taking over the store was revealed today in a tweet by the Willow Brook Centre.
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