Staff at Bradley Stoke’s Tesco Extra store raised a total of £207 for the Alzheimer’s Society through a sponsored 12-hour indoor sports event on Saturday (16th July).
Workers at the store, who were allowed to wear sport-themed casual clothing for the day, took it in turns to work-out on a multi-trainer and static bike positioned near the customer services desk.
The Alzheimer’s Society and Alzheimer Scotland are Tesco PLC’s Charity of the Year for 2011.
The company aims to raise £5 million over the year, which will be used for research into dementia and to fund a Dementia Community Roadshow.
Jeremy Hughes, Chief Executive of the Alzheimer’s Society said:
“It’s really concerning that six out of ten people with dementia don’t have a diagnosis and so can’t access the support they badly need. The money raised through the Tesco partnership will help us ensure people with dementia don’t face it alone.”
“Anyone who is concerned about their memory should visit their GP. If you’d like our Roadshow to visit a Tesco near you, visit us at www.alzheimers-tesco.org.uk and let us know.”
David Reid, Chairman of Tesco said:
“There are 750,000 people living with dementia. This means that almost half of our staff and customers have a loved one or friend with dementia, so we are proud to have the opportunity to work with the Alzheimer’s Society and Alzheimer’s Scotland to make a real and lasting difference to their lives, from diagnosis through to treatment.”
Since 1988, Tesco has chosen a different charity each year to be the focus for staff fundraising. During this time Tesco staff have helped to raise over £55 million for various charities.
Tesco staff are encouraged to get involved and raise money for the Charity of the Year through a choice of fun and exciting events. The Tesco Charity Trust then adds a further 20% top up to money raised through staff fundraising to a maximum of £500,000.
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