Town Councillors in Bradley Stoke have been discussing options for upgrading direction signs on roads leading to the town centre.
The discussion was prompted by a request made to South Gloucestershire Council by the Willow Brook Centre, which wants to see the signs rationalised.
At present, visitors looking for the centre face a confusing variety of descriptions on the town’s road signs with “Town Centre”, “District Centre”, “Superstore” and “New Shopping Centre” all appearing on signs within a quarter of a mile of the centre.
The Journal even found a sign (on Bradley Stoke Way) directing delivery lorries to “Service Area A”, which no longer exists, having been demolished during the early stages of the town centre redevelopment over two years ago.
Councillors were unanimous in agreeing that the dated “District Centre” label should be dropped but were keen that “Town Centre” should be used in addition to any “Willow Brook” phrase.
Some Councillors said they would prefer “Bradley Stoke Town Centre” rather than the less specific “Town Centre”.
The centre management’s suggestion of “Willow Brook Shopping Centre” was questioned by Cllr Robert Jones, who pointed out that the town centre is “not just a shopping centre” – highlighting services such as the new NHS dentist and the Town Square, where community events are sometimes staged.
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